WebProNews attends and covers many different conferences including the Online Marketing Summit. The founder of the event, Aaron Kahlow, tells WPN that OMS is different than other industry events since its primary focus is education.
As he explains, OMS plans its content around the audience, which is typically made up of 3 types of people. The first type involves marketers who are trying to bridge the gap between online and offline marketing.
The second type includes online marketing specialists who are trying to get better at what they do. Lastly, the third type is made up of online marketers who specialize in one area but want to expand their knowledge in other areas.
Kahlow says both the Online Marketing Summit and the Online Marketing Institute aim to give users longevity with their training. They provide training in social media, search, email, demand creation, analytics, usability, integrated marketing, and more. He goes on to say that they validate consultants to help them execute their brands at a higher level.
In addition, OMS is offering training workshops in several different cities. Upcoming locations include Orlando, Miami, and San Francisco. For more information, visit their site.
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